The Moderating Role of Perceived Vulnerability in the Relationship Between Patriotism and Consumer Ethnocentrism-Edición Única

Hdl Handle:
http://hdl.handle.net/11285/572607
Title:
The Moderating Role of Perceived Vulnerability in the Relationship Between Patriotism and Consumer Ethnocentrism-Edición Única
Issue Date:
2005-07-01
Abstract:
This research establish that the consumer's perceived vulnerability to a threat is a relevant variable that modifies the preference for domestic origin products. This study demonstrates that perceived vulnerability to a threat such as damaging one's personal well-being is a relevant factor when consumers express their preference for domestic products, or consumer ethnocentrism. Using a model relating patriotism and consumer ethnocentrism, perception of vulnerability is shown to be a pure moderation variable affecting that relationship. The literature about ethnocentrism has failed to recognize relevant factors other than patriotism that influence the level of consumer ethnocentrism. One such relevant factor is the individual's perceived vulnerability to a threat. Using a Mexican sample of consumers, this study evidenced that patriotism is a relevant factor influencing the level of consumer ethnocentrism. Additionally the vi interaction between patriotism and perceived vulnerability is found to positively moderate that effect. Using scales previously developed of patriotism and consumer ethnocentrism the findings suggest that patriotic Mexicans will be ethnocentric consumers. However, they will increase their ethnocentric feelings due to a perception of vulnerability to a threat affecting their well-being and standard of living.
Keywords:
Consumer Ethnocentrism; Perceived Vulnerability; Model Relating Patriotism; Standard of Living
Degree Program:
Doctoral Program in Management
Advisors:
Dr. Gerardo Lozano Fernández
Committee Member / Sinodal:
Dr. Consuelo Garcia de la Torre; Dr. Luis García-Calderón Díaz; Dr. Alejandro Ibarra-Yunez
Degree Level:
Doctor of Philosophy in Management
School:
EGADE Business School
Campus Program:
Campus Monterrey
Discipline:
Negocios y Economía / Business & Economics
Appears in Collections:
Ciencias Sociales

Full metadata record

DC FieldValue Language
dc.contributor.advisorDr. Gerardo Lozano Fernándezen
dc.creatorWise Lozano, Jorge A.en
dc.date.accessioned2015-08-17T11:36:24Zen
dc.date.available2015-08-17T11:36:24Zen
dc.date.issued2005-07-01-
dc.identifier.urihttp://hdl.handle.net/11285/572607en
dc.description.abstractThis research establish that the consumer's perceived vulnerability to a threat is a relevant variable that modifies the preference for domestic origin products. This study demonstrates that perceived vulnerability to a threat such as damaging one's personal well-being is a relevant factor when consumers express their preference for domestic products, or consumer ethnocentrism. Using a model relating patriotism and consumer ethnocentrism, perception of vulnerability is shown to be a pure moderation variable affecting that relationship. The literature about ethnocentrism has failed to recognize relevant factors other than patriotism that influence the level of consumer ethnocentrism. One such relevant factor is the individual's perceived vulnerability to a threat. Using a Mexican sample of consumers, this study evidenced that patriotism is a relevant factor influencing the level of consumer ethnocentrism. Additionally the vi interaction between patriotism and perceived vulnerability is found to positively moderate that effect. Using scales previously developed of patriotism and consumer ethnocentrism the findings suggest that patriotic Mexicans will be ethnocentric consumers. However, they will increase their ethnocentric feelings due to a perception of vulnerability to a threat affecting their well-being and standard of living.en
dc.language.isoenen
dc.rightsOpen Accessen
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.titleThe Moderating Role of Perceived Vulnerability in the Relationship Between Patriotism and Consumer Ethnocentrism-Edición Únicaen
dc.typeTesis de Doctoradoes
thesis.degree.grantorInstituto Tecnológico y de Estudios Superiores de Monterreyes
thesis.degree.levelDoctor of Philosophy in Managementen
dc.contributor.committeememberDr. Consuelo Garcia de la Torrees
dc.contributor.committeememberDr. Luis García-Calderón Díazes
dc.contributor.committeememberDr. Alejandro Ibarra-Yunezes
thesis.degree.disciplineEGADE Business Schoolen
thesis.degree.nameDoctoral Program in Managementen
dc.subject.keywordConsumer Ethnocentrismen
dc.subject.keywordPerceived Vulnerabilityen
dc.subject.keywordModel Relating Patriotismen
dc.subject.keywordStandard of Livingen
thesis.degree.programCampus Monterreyen
dc.subject.disciplineNegocios y Economía / Business & Economicsen
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