Resource-Based Competition Between Retailers and E-Tailers Within the Marketspace: A Supply Chain Perpective of E-Commerce-Edición Única

Hdl Handle:
http://hdl.handle.net/11285/572601
Title:
Resource-Based Competition Between Retailers and E-Tailers Within the Marketspace: A Supply Chain Perpective of E-Commerce-Edición Única
Authors:
Rodríguez García, Jesus B.
Issue Date:
2006-06-01
Abstract:
This dissertation is composed of three individual articles which are related each other. The purpose of this investigation was to theoretically develop a conceptual model for the analysis of the competitive environment where traditional retailers compete against e-tailers. To accomplish this purpose, the supply chain management, strategic management, information technologies, and open systems research fields were combined through the three articles. In the first article, a conceptual definition of supply chain management as a management philosophy was developed. The supply chain phenomenon was studied under an open systems perspective to explain why the non-rational motivations of the individuals composing the supply chain should be aligned across the social-psychological, the organizational structure, and the ecological levies of supply chain analysis. Using the resource-based view of the firm, it was explained how it is possible to implement a competitive strategy for the entire supply chain to achieve a competitive advantage for the supply chain and, in turn, for its members. In the second article, the e-tailer was considered as the last member of a truncated supply chain. The inter-organizational management systems implemented along the chain were considered as supply chain capabilities increasing the e-tailer's customer value and consequently as the basis for achieving and sustaining the e-tailer's competitive advantage. The e-tailing model of B2C ecommerce was described and a model to analyze competition between retailers and etailers within the marketspace was developed under a resource-based view of the firm. In the third article, it was assumed that customers decide to buy products through the Internet based on: the valué they receive from e-tailers, their reliability concerns related to the e-tailer and the Internet as transaction medium, and the existence of network externalities. The value offered by an e-tailer was defined as a function of: product quality; delivery speed; flexibility to customize the product accordingly to customer specifications; objective costs such as price, and shipping cost; and subjective costs regarding time and location constrains to place an order. A survey was conducted and the empirical results served to partially prove the model developed in the second article.
Keywords:
Resource Based Competition; Retailers and E-Tailers; Market Space; E-Commerce
Degree Program:
Doctoral Program in Management
Advisors:
Dr. Fernando Mata
Committee Member / Sinodal:
Dr. Alejandro Ibarra; Dr. Socorro Marcos
Degree Level:
Doctor of Philosophy in Business Administration
School:
EGADE Business School
Campus Program:
Campus Monterrey
Discipline:
Negocios y Economía / Business & Economics
Appears in Collections:
Ciencias Sociales

Full metadata record

DC FieldValue Language
dc.contributor.advisorDr. Fernando Mataen
dc.contributor.authorRodríguez García, Jesus B.en
dc.date.accessioned2015-08-17T11:36:16Zen
dc.date.available2015-08-17T11:36:16Zen
dc.date.issued2006-06-01-
dc.identifier.urihttp://hdl.handle.net/11285/572601en
dc.description.abstractThis dissertation is composed of three individual articles which are related each other. The purpose of this investigation was to theoretically develop a conceptual model for the analysis of the competitive environment where traditional retailers compete against e-tailers. To accomplish this purpose, the supply chain management, strategic management, information technologies, and open systems research fields were combined through the three articles. In the first article, a conceptual definition of supply chain management as a management philosophy was developed. The supply chain phenomenon was studied under an open systems perspective to explain why the non-rational motivations of the individuals composing the supply chain should be aligned across the social-psychological, the organizational structure, and the ecological levies of supply chain analysis. Using the resource-based view of the firm, it was explained how it is possible to implement a competitive strategy for the entire supply chain to achieve a competitive advantage for the supply chain and, in turn, for its members. In the second article, the e-tailer was considered as the last member of a truncated supply chain. The inter-organizational management systems implemented along the chain were considered as supply chain capabilities increasing the e-tailer's customer value and consequently as the basis for achieving and sustaining the e-tailer's competitive advantage. The e-tailing model of B2C ecommerce was described and a model to analyze competition between retailers and etailers within the marketspace was developed under a resource-based view of the firm. In the third article, it was assumed that customers decide to buy products through the Internet based on: the valué they receive from e-tailers, their reliability concerns related to the e-tailer and the Internet as transaction medium, and the existence of network externalities. The value offered by an e-tailer was defined as a function of: product quality; delivery speed; flexibility to customize the product accordingly to customer specifications; objective costs such as price, and shipping cost; and subjective costs regarding time and location constrains to place an order. A survey was conducted and the empirical results served to partially prove the model developed in the second article.en
dc.language.isoenen
dc.rightsOpen Accessen
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.titleResource-Based Competition Between Retailers and E-Tailers Within the Marketspace: A Supply Chain Perpective of E-Commerce-Edición Únicaen
dc.typeTesis de Doctoradoes
thesis.degree.grantorInstituto Tecnológico y de Estudios Superiores de Monterreyes
thesis.degree.levelDoctor of Philosophy in Business Administrationen
dc.contributor.committeememberDr. Alejandro Ibarraes
dc.contributor.committeememberDr. Socorro Marcoses
thesis.degree.disciplineEGADE Business Schoolen
thesis.degree.nameDoctoral Program in Managementen
dc.subject.keywordResource Based Competitionen
dc.subject.keywordRetailers and E-Tailersen
dc.subject.keywordMarket Spaceen
dc.subject.keywordE-Commerceen
thesis.degree.programCampus Monterreyen
dc.subject.disciplineNegocios y Economía / Business & Economicsen
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